Zeeno Packir is the Chief Executive Officer of Direct Fresh Ltd with over 30 years hands on experience in agro food processing, retail and manufacturing distribution industry covering a large area in livestock, dairy, aqua culture, primary further processed food formulation, manufacturing, sales distribution, retail wholesale format development and international fast food restaurants operations format scales in Sri Lanka, Pakistan and Bangladesh Prior to Bangladesh and Pakistan, he served in Sri Lanka’s largest multinational business conglomerate John Keells Holdings PLC which is a highly diversified group of companies with dominance in dairy, ice cream, processed Food, beverage, poultry bovine meat primary processing, manufacturing and distribution, international restaurant chain franchise operation and supermarket/hypermarket retail sectors Pakistan he served as a consultant for a large blue chip company who owned Pearl Continental Hotel chain for their Retail formats for supermarket chain with fast food outlets in Islamabad and Karachi He has successfully served as Chief Executive Officer as well as Consultant in many Bangladeshi companies and established Food Safety Management Systems/FSMS/FSA/QSA ISO 22000 2018 with product traceability, as approved vendors for international franchises.

Zeeno Packir

Senior Consultant,
Direct Fresh Ltd.